English Grammar In Use website design for Cambridge University Press
Written by Raymond Murphy, 'English Grammar in Use' is "the world's best selling English Grammar title" in print. This bespoke competition website was required to promote the launch of the accompanying mobile app, the most comprehensive grammar mobile application ever produced by Cambridge University Press. This website was promoted to over 1 million users via email, social and PPC channels.
I designed the website following brand guideline documents and worked on all creative aspects, considering mobile/tablet usability and the user journey at all times. The website was coded by in-house developers at Honest Ideas.
The competition was a great success, attracting just under 20,000 entries.